A zero alcohol sparkling brand built around one of pop music's best known names has entered the United States market, in a distribution deal that gives Foley Family Wines and Spirits its first non-alcoholic wine alternative. Elton John Zero Blanc de Blancs became available nationwide on 10 November 2026, following its launch in the United Kingdom earlier this year.
The brand was created by Elton John and David Furnish. Benchmark Drinks, the London based distributor and brand developer founded in 2018, is the brand's collaborator, and Foley distributes it exclusively in the United States at a suggested retail price of $25 for a 750 ml bottle, through retail and online channels.
Made without producing alcohol
The wine is produced exclusively from Chardonnay grapes grown in northern Italy. Instead of a conventional fermentation, the makers use a controlled process with selected cultures in place of yeast, designed to build the structure and aroma of a Blanc de Blancs without alcohol being produced at any stage. A touch of green tea extract is used to add tannin and texture, and the brand describes the finished wine as crisp, with apple, citrus blossom and honeysuckle notes and a mineral finish. It is positioned as vegan and vegetarian friendly.
According to the launch announcement, the brand is already the leading premium zero percent sparkling wine at Tesco and Sainsbury's in the United Kingdom, and is now sold in more than 15 countries.
A category growing at 49 percent
The United States launch is timed for the holiday season and leans on category data rather than celebrity alone. Circana figures cited in the announcement put growth in the United States sparkling non-alcoholic wine category at 49 percent over the 52 weeks to 6 September 2026. Jason Daniel, Foley's chief marketing officer, said that growth reflected a meaningful shift in "how consumers think about choice and occasion."
For Foley, founded by the Foley family in 1996 and home to estates including Chalk Hill, Ferrari-Carano, Chateau St. Jean and Silverado Vineyards, the brand is a first step into non-alcoholic wine alternatives. For the wider trade, the deal is a test of how far premium pricing can stretch in the zero alcohol sparkling segment: at $25, Elton John Zero sits at the price of a mid range traditional sparkling wine rather than the lower shelf where most alcohol free wines compete.