Wednesday, October 14, 2026
World wine output 2024225.6 mhl-5.0%%World output 24225.6-5.0%%World consumption 2024214.1 mhl-3.3%%US DtC value 2024$3.94B-5.0%%CA shipments 2024203.5M+0.1%%
US Edition Oct 14, 2026
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The tools reshaping the wine business, from cellar to checkout.

New Vintage Labs Hires Carol Reber as Winery AI Vendors Race to Own the Data Layer

The October 7 hire of veteran wine industry operator Carol Reber signals where the winery AI market is heading: away from point tools and toward the integration layer that connects Commerce7, email and text data to AI assistants. What buyers should ask before signing.

Carol Reber, who joined New Vintage Labs as a strategic advisor on October 7, 2026, in the company's announcement photo.
Carol Reber, who joined New Vintage Labs as a strategic advisor on October 7, 2026, in the company's announcement photo.